Free lead magnet
The 15-Minute Lead Leak Checklist.
A blunt owner audit: where can a good prospect disappear between finding you and becoming an appointment?
Look at five moments.
- First impression
- Call and form response
- Booking friction
- After-hours coverage
- Follow-up ownership
01
Can a prospect understand your offer in 10 seconds?
If they need to decode the business, the site is creating work instead of reducing it.
02
Does every contact path go somewhere owned?
Phone, forms and booking should have a clear next action—not a mystery inbox.
03
What happens when you are busy?
A live opportunity should not depend on the owner becoming free at the perfect second.
04
What happens after hours?
If people call after closing, decide whether those calls deserve a real path.
05
Can a prospect book without phone tag?
Every unnecessary callback creates another place for intent to cool.
06
Who owns the follow-up?
If the answer is “whoever sees it,” you do not have ownership.
07
Can you see the activity simply?
The owner should not need six logins to understand what happened.
08
Are you buying traffic before fixing response?
More traffic into a leaky path can simply make the leak more expensive.