If something real happened in your business, do not let the announcement disappear after one social post.

Press works better when there is an actual sentence worth announcing.

You opened another location. You added a meaningful service. You hired somebody whose role matters to the market. You won a legitimate award. You expanded the business. You reached a real milestone. Something changed, and the change is useful to customers, the local market, or your industry.

That is when Press & Authority makes sense. We help turn the event into a clean announcement, distribute it across major news and search surfaces, extend it into AI-answer discovery where indexing and pickup allow, and include audio or podcast distribution where the announcement fits. Then we send you a placement report so you know what actually happened.

Who it is not for

This is not “make us famous.” It is not a monthly PR retainer. It is not a service for inventing a story because the calendar is empty. If the news is not true, we do not publish it. If the announcement is really just an ad wearing a press-release costume, we will tell you.

What happens the first time you use it

Step 1: tell us the news

We start with one line: What is the news? That forces clarity. “We want publicity” is not news. “We opened a second location in Mesa on September 1” is news. “We added emergency commercial electrical service” is news. “We hired a new operations director to support three new service territories” may be news.

Step 2: verify the facts

We collect the names, dates, location, service details, quotes, business background, and any supporting facts needed to write the announcement accurately. If an award is involved, we need the real award. If a hire is involved, we need the real role. If an expansion is involved, we need the real market.

Step 3: write the announcement

We help write the article in a news-first format. That means the point is clear early. The announcement explains what happened, why it matters, and what changes for customers or the market. It does not read like an overcooked sales page.

Step 4: distribute and report

We distribute the finished announcement across major news and search surfaces and into additional discovery channels where applicable. After publication and distribution, you receive a placement report. If real placements justify an “as seen in” treatment, those badges can be used for that client after the placements exist. We never borrow another company’s logos or imply coverage that did not happen.

What you get per article

• Newsworthiness check before we write
• Fact collection and announcement brief
• Writing support
• Editing for clarity and accuracy
• Distribution across major news/search surfaces
• AI-answer discoverability support through clear entity and fact structure
• Audio/podcast distribution where the announcement is a fit
• Placement report after publication
• Guidance on legitimate “as seen in” usage after real placements exist

Price

$1,500 per published article + $500 first-time setup.

The $500 setup is charged once, the first time you use Press & Authority. Later published articles are $1,500 each. If your Press setup has already been paid, the checkout should not charge it again.

This is not a monthly package. Buy it when you have real news.