Announce a new location with the exact address, opening date, service area, customer benefit and reason for the expansion. Update the website and contact paths before the announcement goes out. Then publish the news close enough to opening that customers can act on it.
A new location is more than an address change
A location opening is useful news because it changes where customers can reach you and often signals growth. But the announcement needs more than “we are excited.” Tell people where the location is, when it opens, which services will be available, what territory it serves, and whether hours or phone numbers are different.
Get the customer path ready first
Do not publish the location while your website still sends everyone to the old address. Update the location page, hours, booking path, phone routing, map information, and any service-area language first.
Publicity amplifies what already exists. If the customer path is wrong, the announcement sends more people into the wrong path.
Build one factual announcement brief
Collect the address, opening date, hours, service lines, phone number, lead contact, reason for expansion, number of employees if you are willing to publish it, and a short owner quote. Decide whether there is a public opening event.
This brief becomes the source of truth for the website, customer email, social posts and press article so different channels do not contradict each other.
What the press article should say
The headline should name the business, location and event. The first paragraph should answer what happened, where and when. The next section can explain why the company expanded and what customers gain. Add one useful owner quote. Close with accurate business information.
Avoid turning the article into a list of every service you have ever offered.
Timing matters
If you announce too early, customers cannot act. If you announce after opening, you lose the moment. For most local openings, publish when the facts are final and the new location has a clear opening window. If there is a construction or permitting risk, wait until the date is dependable.
Use real placements after the fact
Once the announcement is published and you receive a placement report, use the proof accurately. Link to real placements. Add “as seen in” treatment only where the client actually has the supporting placement. Keep the underlying announcement on the site so prospects and answer engines have a first-party version of the facts.
Frequently asked questions
How early should I announce a new location?
Announce once the opening date and customer path are dependable. The exact timing depends on construction, permits and whether customers can book before opening.
Should the new location get its own website page?
Yes when it has its own address, service area, hours or local search intent. Keep the business information consistent.
What if the opening date changes?
Update the first-party website and any controllable announcement copy immediately. Do not keep promoting a date you know is wrong.
Can Press & Authority handle the announcement?
Yes. The service is $1,500 per published article plus a $500 first-time setup, charged only the first time you use it.
This article avoids invented placement counts and guaranteed publicity claims. Newsworthiness and release-structure guidance is grounded in current public-relations best practices.
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